> ## Documentation Index
> Fetch the complete documentation index at: https://docs.reachcrew.space/llms.txt
> Use this file to discover all available pages before exploring further.

# Pipeline

> See every open lead by where it stands, move leads between funnel stages, and learn when the AI moves a lead and when it waits for you.

The Pipeline shows every open lead, not just the ones due now. Action required drops a record as soon as you act on it. The Pipeline keeps it, so a lead you answered yesterday, or one whose follow-ups have all gone out, is still easy to find. Open it from **CRM → Pipeline** in the sidebar.

## Two ideas: where a lead stands, and which stage it is in

The page and the AI use "stage" for two different things.

* **Where a lead stands** is the board's three columns. It tells you who has to act next.
* **Funnel stage** is the lead's subcategory, such as Meeting Requested or Trial User. It tells you how far the deal has got. The AI and you set it. See below.

## The board and the list

The page opens as a **Board** with three columns. Switch to **List** for the same leads as a table, with the inline draft editor.

![The Pipeline page in Board view with columns Needs action, Waiting on them and Follow-ups exhausted, and lead cards with classification and latest reply](https://mintcdn.com/recahcrew/b3LOEBKCy3btecGb/assets/screenshots/app/crm-pipeline.png?fit=max\&auto=format\&n=b3LOEBKCy3btecGb\&q=85\&s=2e2bf6a3b6e13c17419cfa2f9de32544)

The Board view. Leads that need you sit in the first column.

| Column | Meaning |
| - | - |
| **Needs action** | A reply, draft or follow-up is due. These are the same records as [Action required](https://docs.reachcrew.space/crm/action-required.md). |
| **Waiting on them** | You replied, or a follow-up is scheduled. |
| **Follow-ups exhausted** | Every follow-up went out and the lead has not answered. Move their stage or close them. |

Four numbers sit above: **Open leads** and the count in each column. In the list, switch between **All** and the three columns.

By default the page hides leads in the Not interested category. The **Category** filter starts on **Potential (not "Not interested")**, which keeps unclassified and Other leads in, because nobody has ruled them out. Choose **All categories** or a single category to change it. **Channel** filters by email, LinkedIn or WhatsApp. **Reset** puts the filters back. Each column loads more cards as you scroll.

Click a card to open the record page. Records live at `/crm/records/` followed by the record id, and you can also reach one from **Leads**.

## The default pipeline

Each organization has one **Default** pipeline. ReachCrew creates it the first time something needs it, together with its settings and a starter set of subcategories. You do not set it up. Changes you make later stay: a subcategory you delete is not recreated.

The four categories are fixed: **Interested**, **Customer**, **Not interested** and **Other**. Subcategories live under them. The starter set is:

| Category | Subcategories (funnel stage number in brackets) |
| - | - |
| **Interested** | Information Requested (1), Case Study (1), Demo Request (1), Meeting Requested (2), Meeting No Show (2), Meeting Done (3), Trial Requested (4), Trial User (5) |
| **Customer** | Customer (6) |
| **Not interested** | Do Not Contact, Not Required Right Now, Already Using a Tool — Not Required |
| **Other** | Did Not Connect to Different POC, Connected to Different POC, Left Company, Out of Office, Other |

Subcategories without a number are outcomes, not funnel stages. The starter set has no sequences attached. Add your own under [Sequences](https://docs.reachcrew.space/crm/sequences.md) and attach them in **Settings → CRM & leads → Lead categories**. You can add, rename and re-describe subcategories there. See [Instructions and knowledge](https://docs.reachcrew.space/crm/knowledge.md).

## When the AI moves a lead, and when it holds

The AI only moves a lead forward.

* **It moves a lead on its own** when its confidence is at least the threshold (85% by default) and the new subcategory has the same or a higher funnel stage number. A lead with no stage, or sitting on a subcategory with no number, can move anywhere.
* **It holds the change** when the lead is already on a numbered funnel stage and the proposal is a lower number or has no number, for example from Meeting Done to Out of Office. Going back a step is a judgement about the deal, not about one message. A proposal with the same number, such as Meeting Requested to Meeting No Show, is sideways and is applied.
* **Do Not Contact is the exception.** An explicit request to stop is applied at once, the person is marked Do Not Contact and no draft is written.
* **Customer is protected.** The AI can propose Customer, but the proposal needs your review, and a lead already a Customer is not moved out by the AI.
* **Other is reviewed** by default, as are classifications below the confidence threshold.

A held change appears as **AI suggests: ...**, with **Accept** or keep what the record already has. It shows in Action required as **Confirm classification**.

## Move a lead yourself

Use **Move stage** in the record header when something happened outside the conversation, for example a call or a meeting.

**1. Pick the new stage**

Choose from **New stage**. You can pick a category without a subcategory too.

**2. Say when and what**

Set **When did it happen?** and optionally **What happened?** The note is passed to the AI when it drafts.

**3. Choose what comes next**

**Add to follow-ups** treats the new stage's first reply as already handled and schedules its follow-ups. **Draft a reply now** has the AI write the first message for that stage for you to review.

The AI's reading of the last reply stays as it was. To correct a misread reply instead, use the classification picker on the record.

## Related

> [card] [Action required](https://docs.reachcrew.space/crm/action-required.md)
>
> Work what needs a person now.

> [card] [Sequences](https://docs.reachcrew.space/crm/sequences.md)
>
> Follow-ups that run after a stage.

> [card] [Instructions and knowledge](https://docs.reachcrew.space/crm/knowledge.md)
>
> Edit subcategories and steer the AI.

> [card] [CRM overview](https://docs.reachcrew.space/crm/overview.md)
>
> The whole flow.


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